Terminology

S2S Postback

S2S Postback is the mechanism of information exchange between services. S2S - is “Server to Server”, i.e., the exchange takes place at the server side. To send information you need to know “Postback URL” - this is the address to which information will be sent. Keitaro can receive postbacks from affiliate networks, send them to the source of traffic and to other services.

Cloaking

This is a mechanism for substituting content for bots from the search engines, ad networks and moderators.

Safe Page

A page for bots and moderators. The content of this page satisfies all the rules of the advertising network.

Money Page

A page for the target audience. Usually this page is hidden from bots and services - analyzers of advertising.

Profit

Profit is calculated as Revenue - Cost.

Conversions

Conversion is the action, performed by the user. There are different types of conversion:

  • Lead - a user sign up, or request to register.
  • Sale - a user performed the action, which you got payout for.
  • Rebill - a user performed the action, which you got additional payout for.
  • Rejected - either a user rejected the offer, or the lead was rejected by the affiliate network.

CR (hold + confirmed) - conversion rate

Formula: Amount of conversions / Number of clicks × 100.

CR (hold) - conversion rate

Formula: Conversions in hold / Number of clicks × 100.

CR (confirmed) - conversion rate

Formula: Number of verified conversions / Number of clicks × 100.

EPC - earnings per click

Formula: (Hold + Confirmed revenue) / Number of clicks.

EPС (confirmed) - earnings per click

Formula: Confirmed revenue / Number of clicks.

CPC - cost per click

Formula: Costs / Number of clicks.

CPS - cost per conversion

Formula: Costs / Number of verified conversions.

EC (hold + confirmed) - earning per conversion

Formula: (Confirmed revenue + Revenue in hold) / Number of conversions.

EC (confirmed) - earning per conversion

Formula: Confirmed revenue / Number of conversions.

eCPC - cost per 1000 clicks

Formula: Costs/ Number of clicks x 1000.

eCPM (hold + confirmed) - profit per 1000 clicks

Formula: (Revenue in hold + Confirmed revenue)/ Number of clicks x 1000.

eCPM (confirmed) - profit per 1000 clicks

Formula: Confirmed revenue / Number of clicks x 1000.

LP CTR — landing page conversion

Formula: Clicks of landing page / Visitors of landing page x 100.

ROI (hold + confirmed)

Formula: ((Hold + Confirmed revenue) - Cost) / Cost * 100.

ROI (confirmed)

Formula: ((Confirmed revenue) - Cost) / Cost * 100.

CPL - cost per lead

Formula: cost/(SUM(lead) + SUM(sale) + SUM(rejected))